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Founder Direction
Build the business you actually want to run.
A 12-week individual program for founders, entrepreneurs and business owners.
You already have ideas, systems, advice and tools.
The problem is deciding:
What is actually yours?
What deserves your time, money, energy and attention?
What should you stop?
What should you build next?
The business can be working โ and still be wrong for you.
You may recognize some of this:
Every week you believe in a different plan.
You have twenty things half-finished.
You are constantly busy, but the business is not moving anywhere meaningful.
The team cannot follow because the direction keeps changing.
Everything still goes through you.
You built the company โ and somehow ended up with a job you would never apply for.
Or the business is doing fine.
And you feel nothing.
These are exactly the kinds of founder problems that appear repeatedly in the research: idea overload, activity without progress, reactive pivots, founder bottlenecks, role drift and loss of meaning.
You do not have an information problem.
Another framework will not solve this.
Another podcast will not solve this.
Another person telling you what you โshouldโ do may only add another voice to the noise.
You need a filter.
A state from which you can recognize what is genuinely yours.
And a method for turning that into decisions you can test in the real world.
Talpis frames this well at the pain level: owners change strategies, employees and tools, yet the same situations return; the business keeps pulling everything back onto the owner.
State First
Your state enters the business.
It enters your decisions.
Your priorities.
Your communication.
What you tolerate.
What you avoid.
What you keep funding.
And what you finally cut.
The goal is not to โfix your mindset.โ
The goal is to build a state of deep self-connection from which you know:
This is mine.
This is not.
This matters.
This goes.
Then we connect that state to a disciplined decision process.
Because clarity without decisions changes nothing.
And decisions without testing become another story in your head.
What We Build
Four parts of one founder operating system.
01
Your founder state
What actually drives you.
Your values. Desires. Pressure. Fear. Ambition. Energy.
What belongs to you โ and what you inherited from the market, investors, status, comparison or somebody elseโs definition of success.
02
Your business direction
What are you actually building?
Why this business?
What should it give you besides money?
What role do you want inside it?
What do you refuse to sacrifice for it?
03
Your decision filter
A working system for deciding:
Yes / No.
Continue / Stop.
Test / Kill.
Adapt / Stay.
Especially when you cannot tell whether you are being adaptive or simply running away โ one of the sharpest founder problems identified in the research.
04
Your execution line
We turn direction into the next 90 days.
Not fifty priorities. A small number of decisions, actions and experiments connected to what you are actually building.
What You Leave With
Not โinsight.โ
You leave with:
A founder direction you can explain clearly
A written decision filter
A list of what you stop doing
Defined use of your time, money, energy and attention
Your role in the business
90-day priorities
Concrete experiments for uncertain decisions
Rules for making decisions under pressure
State โ Decisions โ Actions โ Results โ The Business You Build
Format
12
Weeks
12 private sessions with Ros.
1 session per week.
Direct support between sessions for decisions, questions and implementation.
Private and confidential.
This is not a course you buy and forget in week three.
We work together while real decisions are happening.
That matters for this audience: the research specifically warns that self-directed programs are likely to be abandoned by the founders who need structure most.
This Is For You If
You have already built something real.
But you are asking questions like:
What am I actually building now?
Am I adapting โ or running away?
Why am I spending so much energy on things that do not matter?
Does this business still fit me?
What deserves the next years of my life?
Human in the Center
The final choice is still human.
You can have AI agents, dashboards, systems, advisors and strategy frameworks.
Use them.
I do too.
But the person making the final choice is still human.
That is the part I work with.
Build the state.
Choose the direction.
Build from there.
